Jan 25
2012Edwin Jeans and Denim – Japan’s Finest Now Taking Over The UK
Filed Under (Japanese Denim Brands, Mens Edwin Jeans, Premium Mens Jeans Brands) by DenimGeek on 25-01-2012
Tagged Under : Edwin Clothing, Edwin Denim, Edwin Jeans
Edwin jeans are possibly one of the hottest names on fashionable men’s lips at the moment. With their premium denim spreading around the UK faster than it ever has before Edwin jeans are slowly becoming one of the must have denim brands, with 2012 expected to be their year. With so much effort placed into the production of each pair of jeans you can see why each pair fits perfectly and by far offers more comfort than its closest rivals. If you’ve already watched the video at the top of the article then you’ll already know exactly what we mean when we say time, effort and care are placed into the production of Edwin jeans, be it one of the more basic ED 39 styles with a common wash or any style right through to their premium Japanese denim selvedge jeans that retail for around the £300-400 mark for one pair. Already huge in Japan and the USA where they can count Brad Pitt as one of their top celebrity fans Edwin are quickly becoming one of the brands of the moment, offering a wide range of jeans and a superb clothing range to feature alongside it. The emphasis is obviously placed on their denim and jeans, however the clothing seems to have this knack of being incredibly on trend with a selection of knits for the winter and graphical t shirts for the summer but it has been done the Edwin way, so quality cotton and wool have been sourced for the production and the graphics fit with the branding and image that Mr Tsunemi first established back in the sixties.
Summer 2012 may not be big for denim sales due to the heat in the UK, yet Edwin will combat this with a selection of chinos and trousers that will appear a little out of the ordinary offering khaki green and navy blue chinos and denim trousers rather than the obvious beige that has been adopted by the young population in the UK in recent years. Their jeans sales will be aided by their use of weighted denim, offering around and 8-10oz denim opposed to the 12-14oz that has been seein during the winter months. So if a new pair of denim jeans or a slightly different styles of chinos feature on your shopping list this summer then have a good look at the brand new spring summer 2012 Edwin collection as these are by far the jeans to be having this season.







































